Tuesday, October 20, 2009

Brain research implications for change

My business partner, Ginny, e-mailed me a fascinating article by David Rock and Jeffrey Schwartz entitled "The Neuroscience of Leadership". In summary it shows that change is painful, behavorism doesn't work and humanism is overrated. Brain research shows the power of focusing on what you are trying to create; letting people come up with their own answers (by using genuine questions) and focusing/reinforcing insights.

The Neuroscience of Leadership, Strategy and Business Issue 43
D Rock, J Schwartz